We love Better & Better because their purpose (and even their name) follows Maavee’s philosophy beautifully. Better for you, Better for the environment. They’re such an incredibly innovative brand in this space, and have found a way to do so while keeping their intention on the betterment of our planet. Better & Better has eliminated all the “nasties” for their formulas that only do us harm, including synthetics, artificial flavors, preservatives, colors, SLS, GMO’s, and much more. Plus, their toothpastes are infused with much needed vitamins (Energy Toothpaste with Vitamins B12 and D3 is my favorite!) They’ve partnered with nonprofits like Stay Beautiful Foundation to donate product to groups of women battling cancer, their tubes are made from sugarcane, all ingredients meet the strictest EWG guidelines, they work with One Tree Planted, and even their sonic toothbrushes are made from bamboo!