About the Brand
Ghia
Ghia is a non-alcoholic apéritif brand founded by Mélanie Masarin in 2020, inspired by Mediterranean aperitivo culture and her childhood summers in the South of France. The brand offers sophisticated, alcohol-free beverages crafted from botanical extracts like gentian root, lemon balm, fig, and elderflower, without added sugars or artificial flavors. Ghia's products include the original Apéritif and ready-to-drink Spritzes, designed to provide a complex, bitter flavor profile reminiscent of traditional apéritifs.
Why we love them
We love Ghia for reimagining the social drinking experience with elegance and intention. Their commitment to sustainability is evident in their packaging choices: Ghia uses exposed aluminum cans with 100% paper labels and biodegradable inks to maximize recyclability, avoiding the plastic films that often hinder proper recycling. Their glass bottles are designed for reuse, encouraging customers to repurpose them creatively. By offering a chic, alcohol-free alternative that doesn't compromise on flavor or experience, Ghia invites everyone to partake in the ritual of aperitivo, fostering connection and celebration without the alcohol!
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