I love Human Improvement because they taught me more about the benefits of cricket protein than I ever thought I would know! After learning that livestock protein is the largest contributor to environmental pollution, they created an incredibly sustainable alternative using cricket protein, as it’s one of the most sustainable and nutritious proteins in the world. Cricket protein emits 99.9% less greenhouse gas than livestock, 90% less water, and 93% less land. Plus, it’s essentially tasteless, which allowed HI! to create a delicious blend of ingredients and flavors around it.